Technology is advancing, and paraphrasing is one of them. So, how does it boost your marketing campaign?
It was in 1996 when Bill Gates said content is king. Now, think about the foresight of the Microsoft chief and how he saw it coming. But, in 2022, this term rings truer than it did back in the 90s. Today, content truly is the king of any marketing campaign.
But technology drives the force of content forward, and you need it to make outstanding content. One such technology is paraphrasing—with the help of tools. Today, we’re analyzing the ways this particular technology can boost your marketing campaign. So, let’s get started.
What Is Paraphrasing?
Paraphrasing is a way of quoting or summarizing someone else’s words, phrases, or sentences without using the original wording. The term paraphrase can be used to refer to a summary of an article, text, speech, etc., in one’s own words.
However, paraphrasing is mostly about phrasing something in your own words, even if the idea is not your own. It is also a literary device that involves retelling the story from another character’s perspective.
When paraphrasing for clarity or coherence when quoting someone else’s words, it is necessary to use many of the same words as those quoted. However, avoiding plagiarism requires you to rephrase using your own words.
Once again, the idea remains the same, but your content will deviate from the original.
How Should You Paraphrase Using Technology?
Paraphrasing using technology isn’t difficult. However, you should make a strategy that allows you to paraphrase equally each time. Here’s how:
· Use A Tool
The obvious thing you’ll have to do is use a paraphrasing tool. In order to do that, pick a tool to paraphrase online that offers at least a 500-word limit. It’s also important to try and pick a paraphrasing tool that has a few content modes.
So, when you use such a tool, your content will match with your other text.
· Try Various Tones
Once you pick the paraphrasing tool, pick the content mode that suits your brand’s content tone the most.
This is why it’s important to pick a tool that offers at least 2-3 options to pick from.
· Rephrase Until the Objective Is Achieved
The final step is to rephrase your content until your desired objective is achieved. What could it be?
- It could be to remove plagiarism;
- It could be to elevate content quality;
- It could be to ensure fluency or readability.
So, you can paraphrase online as many times as you like—better make sure to pick one that allows free paraphrasing.
6 Ways Paraphrasing Boosts Your Marketing Campaign
The primary benefits of paraphrasing are simple, such as deviating your content from the original and making it more readable. But, to sum it up for you, let’s talk about the six ways paraphrasing can boost your online marketing campaign. Here’s how:
1. Avoids Plagiarism & Ensures Originality
The first and perhaps the most alluring benefit of paraphrasing is the fact that it avoids plagiarism. Granted, you need other things like citations or mentioning the author. However, paraphrasing properly is the first step in avoiding plagiarism.
So, using technology to paraphrase online should be one of your priorities. Once you do, your content won’t only become original, but it’ll also avoid plagiarism from its roots. This factor alone makes paraphrasing a very important process for marketers and marketing campaigns.
2. Makes Your Content Stand Out
When you paraphrase your content, it stands out from the norm. Not only because of the fact that it’s rephrased but also because it’s deviated from many similar contents in the online world. Here’s how:
- Paraphrased content uses unique phrases;
- Paraphrasing tools pick outstanding synonyms to define intricacies;
- Paraphrasing allows you to describe complex ideas in simple words.
These factors alone make paraphrasing a vital process for a marketing campaign. Simply because creating stand-out content is a major requirement, and paraphrasing is the bridge between them. Thus, paraphrasing isn’t only important for your content; it’s necessary.
3. Achieves Specific Content Tones
Remembering content tones are necessary for a brand to stand out is important. A good content tone becomes synonymous with a brand or business. So, how exactly does paraphrasing technology help with it? When you paraphrase online, you can:
- Deviate content from the original tone by using a different mode;
- Use different content modes to try various content tones;
- Rephrase in a content tone that might suit a specific set of the audience;
- Rephrase separate content for social media, blogs, websites, etc.
A good paraphrasing tool’s primary offer is its ability to rephrase your content using various content modes. So, if a tool can help you achieve that, it can help you stand out on various platforms and in different audiences.
4. Improves Fluency & Readability
Fluency and readability are two of the major factors in any content’s success. But what makes content fluent and readable? Here are a few traits:
- Fluent content doesn’t use difficult words or too many punctuations;
- The readable text has a lot of white spaces on the page;
- The readable and fluent text uses smaller sentences and paragraphs.
On top of that, readable content doesn’t use more than 15-20 words in a sentence. That’s another factor paraphrasing helps you with and makes your content a lot more suitable for marketing campaigns.
5. Makes Good Use Of Research
When you research a lot and take notes, you need to rephrase the content you want to use in your content. If you copy and paste the content or make little changes, it’ll be patchwork plagiarism, and you don’t want that.
But there’s another way paraphrasing technology helps you. By rephrasing your researched content, it makes it a lot more suitable for your own blog article or social media post. The point is that research is only half the work done, and paraphrasing makes it complete.
6. Renders Content Ideal For Citation
Check your content for plagiarism, and there’s minor duplicity in it. You can remove it by citation(s). However, you need to rephrase your content still to avoid plagiarism effectively.
And this is the key factor of any paraphrasing tool, as it renders your content ideal for citation. So, when you rephrase your text using a paraphraser, it becomes ideal for citation alongside it.
These are the key factors and contributions of a paraphrasing tool to your marketing campaign. It all boils down to how you use a paraphraser and which one you choose. However, you should treat a paraphraser as the extension of your arm rather than a replacement writer.